A personal UX Design case study — Summary This personal case study applies the UX Research and Design process. It demonstrates how I applied data gained from usability testing to make informed design decisions with clear business goals in mind. Purpose of this Case Study The ActiveSG mobile app has been heavily criticized on the Playstore and App Store. Through UX Research and…

A personal UX Design project — To note This case study was done back on an old version of the NLB app in 2021. It has since been updated to improve user experience and address usability issues that were covered (and not covered!) here. Summary This personal case study applies the UX Research and Design process. It demonstrates how…

Summary I initiated this project for a small company to help them understand how users behave in their digital exhibitions and discover usability problems that may be affecting their potential sales. Acquiring this information is intended to help them make better design decisions and improve user engagement on their website. Project Purpose This…

Picture this, it’s a chill Friday night and you are finally out with the boys after a long week of hustling. It’s the good old times again, bros roasting one another for laughs, and everyone’s bantering about random nonsense that you’ll soon forget about in the next five minutes. You…